Work
Work
Selected projects showing strategy, execution, and verifiable results.
+186%
Beauty brand growth on Xiaohongshu & Douyin
Rebuilt content personas and creator mix for sustainable seeding.
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3.2x
B2B SaaS LinkedIn acquisition campaigns
Strategy, localized creative, and account structure moved in parallel.
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-40%
Retail multi-account ops toolkit embedding
Scheduling, approvals, and dashboards embedded into managed ops.
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